{"id":26511,"date":"2025-12-09T14:58:46","date_gmt":"2025-12-09T14:58:46","guid":{"rendered":"https:\/\/tlc.eu\/?post_type=job-offers&#038;p=26511"},"modified":"2026-01-15T08:45:47","modified_gmt":"2026-01-15T08:45:47","slug":"dyrektor-ka-marketingu","status":"publish","type":"job-offers","link":"https:\/\/tlc.eu\/pl\/job-offers\/biuro\/dyrektor-ka-marketingu\/","title":{"rendered":"Dyrektor marketingu (K\/M)"},"content":{"rendered":"\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co oferujemy:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mo\u017cliwo\u015b\u0107 rozwoju,<\/li>\n\n\n\n<li>Ubezpieczenie grupowe,<\/li>\n\n\n\n<li>Szwedzk\u0105 kultur\u0119 pracy,<\/li>\n\n\n\n<li>Sekcj\u0119 sportow\u0105,<\/li>\n\n\n\n<li>Prywatn\u0105 opiek\u0119 medyczn\u0105,<\/li>\n\n\n\n<li>System premiowania,<\/li>\n\n\n\n<li>Umow\u0119 o prac\u0119\/B2B.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Co b\u0119dzie nale\u017ce\u0107 do twoich obowi\u0105zk\u00f3w:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budowanie i realizacja kompleksowej strategii marketingowej 360\u00b0 (online i offline), w tym dzia\u0142a\u0144 skierowanych na rynki zagraniczne,<\/li>\n\n\n\n<li>Koordynacja pracy zespo\u0142u marketingu i podwykonawc\u00f3w,<\/li>\n\n\n\n<li>Zarz\u0105dzanie bud\u017cetem marketingowym, raportowanie KPI, efektywno\u015bci dzia\u0142a\u0144 oraz ROI,<\/li>\n\n\n\n<li>Wsp\u00f3\u0142praca z dzia\u0142ami handlowymi w przygotowaniu i realizacji dzia\u0142a\u0144 wspieraj\u0105cych sprzeda\u017c,<\/li>\n\n\n\n<li>Udzia\u0142 w projektach cross-sellingowych pomi\u0119dzy sp\u00f3\u0142kami Grupy TLC,<\/li>\n\n\n\n<li>Wsp\u00f3\u0142tworzenie materia\u0142\u00f3w i tre\u015bci marketingowych: katalog\u00f3w, prezentacji, opis\u00f3w produktowych,<\/li>\n\n\n\n<li>Wsp\u00f3\u0142praca z agencjami zewn\u0119trznymi i partnerami biznesowymi,<\/li>\n\n\n\n<li>Bie\u017c\u0105ca analiza rynku, trend\u00f3w i dzia\u0142a\u0144 konkurencji \u2013 krajowej i zagranicznej.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Czego od ciebie oczekujemy:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimum 5 lat do\u015bwiadczenia w zarz\u0105dzaniu dzia\u0142em marketingu lub prowadzeniu z\u0142o\u017conych projekt\u00f3w marketingowych,<\/li>\n\n\n\n<li>Do\u015bwiadczenie liderskie \u2013 prowadzenie zespo\u0142\u00f3w, ustalanie priorytet\u00f3w, zarz\u0105dzanie wieloma projektami,<\/li>\n\n\n\n<li>Do\u015bwiadczenie w tworzeniu strategii marketingowych i komunikacyjnych (preferowane \u015brodowisko B2B),<\/li>\n\n\n\n<li>Umiej\u0119tno\u015b\u0107 pracy z danymi: analiza rynku, KPI, raporty, samodzielno\u015b\u0107 decyzyjna,<\/li>\n\n\n\n<li>Do\u015bwiadczenie w planowaniu i kontroli bud\u017cetu marketingowego,<\/li>\n\n\n\n<li>Wysokie kompetencje komunikacyjne i umiej\u0119tno\u015b\u0107 wsp\u00f3\u0142pracy w dynamicznym \u015brodowisku projektowym,<\/li>\n\n\n\n<li>Znajomo\u015b\u0107 j\u0119zyka angielskiego na poziomie min. B2,<\/li>\n\n\n\n<li>Mile widziana znajomo\u015b\u0107 bran\u017cy budowlanej, przemys\u0142owej lub marketingu produktowego B2B.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kogo szukamy?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Osoby, kt\u00f3ra po\u0142\u0105czy kompetencje lidera, koordynatora i stratega. Kogo\u015b, kto rozumie, jak \u0142\u0105czy\u0107 marketing z celami sprzeda\u017cowymi, potrafi ustawia\u0107 procesy, nadawa\u0107 priorytety i dowozi\u0107 projekty. Osoby o wyczuciu wizualnym, z praktycznym podej\u015bciem i umiej\u0119tno\u015bci\u0105 pracy w dynamicznym \u015brodowisku kilku sp\u00f3\u0142ek.<\/li>\n<\/ul>\n\n\n\n<p><strong><strong>Brak kontaktu ze strony TLC Management w przeci\u0105gu 30 dni od daty z\u0142o\u017cenia aplikacji oznacza\u0107 b\u0119dzie, \u017ce po etapie selekcji dokument\u00f3w nie zdecydowali\u015bmy si\u0119 na zaproszenie Pa\u0144stwa na rozmow\u0119 rekrutacyjn\u0105. <\/strong><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spe\u0142niasz wymagania zawarte w ofercie i chcesz z nami pracowa\u0107? Nie zwlekaj i aplikuj na stanowisko Dyrektor marketingu (K\/M) w TLC. <\/p>\n","protected":false},"featured_media":26982,"parent":0,"template":"","class_list":["post-26511","job-offers","type-job-offers","status-publish","has-post-thumbnail","hentry","jobs_category-biuro"],"acf":{"location":"Gorlice \/ Krak\u00f3w","working_mode":"Hybrydowy","link_to_erecruiter":"https:\/\/form.erecruiter.pl\/form\/3f5b6d3626b04ffa934d5faf73e99d5a","background_mobile":26710},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dyrektor marketingu (K\/M) - TLC<\/title>\n<meta name=\"description\" content=\"Spe\u0142niasz wymagania zawarte w ofercie i chcesz z nami pracowa\u0107? 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